What We Do
Ingredient Deep Dives
See our analysis of single supplement ingredients based on peer-reviewed scientific research to understand what works, and what doesn't
Industry Insights
Explore our thinking on supplement trends, marketing tactics, the industry as a whole and science-based perspectives on all things wellness.
Your Requests
Submit ingredients you're curious about and we'll add them to our review queue.
Featured Reviews
Efficacy in clinical trials
Evaluates the strength, quality, and consistency of scientific evidence from human clinical trials, with higher scores for supplements backed by multiple well-designed studies showing meaningful benefits.
Expert consensus
Measures how widely accepted and recommended the supplement is among medical organizations, healthcare professionals, and scientific authorities.
Benefit to average consumer
Assesses the practical value for typical users, considering effect size, safety profile, quality consistency, accessibility, and whether the average person would experience noticeable improvements.